New or alternate materials are of interest to formulators striving to gain an edge in inkjet printable media whether it is in performance or cost. Much of media development activity lies in bridging the gap between copy paper and photo quality media. These mid-range products are required to have a competitive edge in performance while maintaining a consumer friendly price. Formulators need a selection of materials in order to actualize media products that accomplish these objectives.This paper examines the performance of precipitated silicate, precipitated silica, and calcium carbonate in inkjet media. Following well established guidelines in formulating an ink receptive coating, these alternate materials are utilized as the primary pigment in a matte formulation. The resulting coating takes advantage of absorptive properties and particle sizes to create a porous structure useful in inkjet printing.