Reflective cholesteric displays are bistable and passively driven. As such, they can be integrated into thin polymeric substrates to create highly flexible displays. Alternative substrate materials such as paper and textiles have also been demonstrated. These displays are low power due to their reflective nature and bistability. They are also light weight and rugged. The applications for cholesteric displays can range from low-resolution signs to high resolution electronic books and everything in between. The advent of flexible technology greatly increases the realm of applications. The state of the art and the progression towards flexible displays will be discussed in this paper.