The photographic industry is in an inevitable transition to digital technology, driven by the widespread use of digital photography and the Internet.The revolution in digital photography will bring many benefits to consumers and change the way they capture, store, archive, share and print their images. Using these new capabilities, customers will demand a variety of products and services which are not offered today. Photofinishers will in turn need to meet new market demands by developing new business models and solutions will also need to support high volumes and scaled up production.This article explores the HP vision of photofinishing in the digital age. Topics include new HP solutions and how, by creating a new consumer experience, digital photography combined with high volume digital photofinishing will take off and create important new business opportunities.