A methodology for achieving brighter, more colorful colors and deeper, darker colors based on Evans' zero gray (G₀) and his concept of brilliance as a percept in color vision was demonstrated in media produced under current digital video and digital cinema standards – basically the sRGB set of primaries. Objects or surfaces in a scene represented in sRGB as having gray content in the Evans sense are rendered as original. Flesh tones are preserved. Those features not having gray content – a highly colorful arrangement of flowers, a clear blue sky, and the glossy red lipstick of a beautiful lady – are made brighter, more colorful and deeper, darker when rendered in a set of primaries that emulate, for example, the xvYCC encoded standard and whose colors extend beyond those of sRGB.