Original Photopaper is now leading Premium photo book segment, next developments will not only bring the medium segment in reach for Original Photopaper photo books, but will attract also new players into Original Photopaper technology. Listening to customer needs, listening to central lab needs, continuously innovating and the success of honest cost - margin calculations leading to new Original Photopaper developments and its applications. Since first time FUJIFILM is developing papers specific for central lab high speed printing equipment. Next to that FUJIFILM organizes cooperation of best in class Original Photopaper equipment manufacturers who will bring our industry into next era where central lab production will be leading in costs, quality and speed of fulfilling customers needs. It's also the era where pure digital printing companies decide to enter the Original Photopaper production technologies, as we see several companies starting with it the last couple of months.