There are a wide range of digital print technologies available today for use in photo books. This includes Inkjet, Electro Photographic, Dye Sublimation and Silver Halide. Silver halide paper, incorporates imaging technology and image quality that allows print providers to exceed consumer expectations for photo book image quality and the ability to offer a premium product in this growing, but crowed category. KODAK PROFESSIONAL ENDURA Premier Paper is a silver halide photographic paper which incorporates new technology specifically for digital printing and continues to advance the state of the art of silver halide technology. Within the growing photo book market, the use of ENDURA Premier Paper provides the optimal balance of high image quality, long-term permanence, high productivity, and low cost, a combination that is sure to delight consumers. This paper will discuss the use of silver halide technology in the production of photo books, and specifically how KODAK PROFESSIONAL ENDURA Premier Paper, meets the needs of the premium photo book market. In addition, the paper will discuss the critical attributes for longevity and the performance that KODAK PROFESSIONAL ENDURA Premier Paper provides when used in the creation of photo books. With premium photo books becoming the photo album of the 21st century, consumer needs for long-term preservation of digital image files have never been more important than they are today.