Standardized testing and reporting of image permanence and durability performance using ISO standardized methods allow photo fulfillment companies to assess and promote product performance in a way that is easily comparable by both professional fulfillment laboratories and consumers. Standards in development on the durability assessment of photo books and stability performance ratings of consumer prints will provide a clear, common comparison among products and allow a better understanding of these attributes by the consumer. This in turn can help grow the photo printing industry by encouraging printing and promoting the value inherent in the long term permanence of photographic quality prints and photo books.