There are a wide range of digital print technologies available today, including Silver halide, Inkjet, Electrophotographic, and Dye Sublimation. However, only one, silver halide paper, specifically KODAK PROFESSIONAL ENDURA Premier Paper, incorporates imaging technology that provides an optimal balance of lab-preferred and consumer-preferred characteristics regarding image quality, high productivity, low cost and long-term permanence. This paper will discuss those technologies and how they enable KODAK PROFESSIONAL ENDURA Premier Paper to meet the needs of the critical portrait/social market. In addition, there is a general lack of awareness of the long-term storage and accessibility issues associated with digital files for which printing can fill a significant need. The optimal performance of KODAK PROFESSIONAL ENDURA Premier Paper provides the easiest, most economical solution for multi-generation preservation through hard copy printing of digital files. A print made on KODAK PROFESSIONAL ENDURA Premier Paper is a human-readable technology-independent record that will provide long-term access for multiple generations and provides a solution to the needs of long-term preservation of digital files by the consumer.