Consumers today love the immediacy, ease of storage and ease of sharing of digital images. Storage of images “in the cloud” allows for anywhere/anytime access. Storage of images on their smartphone has similar benefits. Although slightly different in degree, both of these storage modalities also have risk of image loss due to long-term technology changes. In general, consumers are totally unaware of this risk, which could potentially leave a whole generation of picture takers, including Moms who are typically the “chief family photo officer”, without a long-term record of their lifetime events. This paper will provide a brief overview of the history and concerns of technology obsolescence as it relates to the long-term preservation of consumers' digital image files and show how promotion of hard copy printing provides a simple and cost effective means to the consumer for secure, technology-proof preservation of their precious memories.