With each new technology that enters the marketplace comes the question of whether or not it will have any significant, longlasting commercial value. Hindsight can always tell us if buying stocks in certain companies would have made us financially comfortable today, because hindsight is always 20/20. With changes in the imaging industry coming fast and furiously, it's hard to know what to invest in and what to ignore. Currently, one of the hottest products is the photobook. Is there a future in it? Is it a short-lived fad or a new way for consumers to print and share their photos for years to come? The history of photography and photo albums can lead us to a few conclusions about whether this trend should continue or fade into history. This paper explores the facts surrounding this new trend and shows why photobooks can be expected to be around for many years to come.