Fujifilm has developed a new technology that has resulted in a breakthrough backlit film product for inkjet printers. Traditionally, such display materials utilize silver halide or screen printing techniques, but new inkjet capable materials provide ease of use and increased productivity. Designed for commercial applications such as retail and outdoor display, Fujifilm's new backlit film product requires no backside (mirror) printing, saving inks, and provides high image quality with or without back illumination, allowing significant savings in energy consumption. The presentation will explore how this product can provide new opportunities for utilizing photographic content in the market for professional display.