The shift from film-based to digital photography in the past decade has resulted in significant changes in the photo printing needs at retailers. Consumers now want to choose the pictures that they print, compose and edit their images, and expect a choice of service levels (instant, one-hour, and two-day fulfillment) for their “standard” prints. At the same time, some retailers have experienced significant declines in their daily print volumes, making it difficult for those retailers to continue operation of a silver halide minilab in those locations. In response to this changing market landscape, Kodak and other suppliers of innovative retail printing solutions have had to look beyond traditional AgX printing technology to meet market needs. This paper will identify the key attributes a printing technology must meet for each of the three retail printing segments – instant (kiosk), behind-the-counter (minilab), and off-site (wholesale) – and then compare how each of the digital printing technologies – Silver Halide (AgX), Dye Diffusion Thermal Transfer, Electrophotography, and Inkjet – addresses those needs.