The KODAK Adaptive Picture Exchange (APEX) system is a modular, scalable, integrated solution that is being positioned for use by an entire on-site retail photo department. The system is affordable, easy to use, and delivers a low total cost of operation and a positive environmental impact while enabling the production of premium, high-margin consumer photo products. APEX software centralizes production of local and remote digital and film orders behind the counter and offers a clean, eco-friendly alternative to today's wet AgX minilabs. This paper will describe the details and features of the new system and show how it has been designed to integrate operations of an entire photo department in a way that is easy and efficient for the retail environment.