Not only for consumer products, one quite accepted way to differentiate is any kind of credible certification. For ecolabels also the life cycle of this product is being looked at and what happens after using this product. Can it be recycled? Graphic paper in Europe is recycled into new graphic paper; this is why recyclability here includes deinkability. In order to receive the new EU Ecolabel, print products need to fulfill this criterion.
Axel Fischer, "The new EU Ecolabel for Printed Products and its Requirements for Deinkability" in Proc. IS&T Int'l Conf. on Digital Printing Technologies and Digital Fabrication (NIP29), 2013, pp 415 - 417, https://doi.org/10.2352/ISSN.2169-4451.2013.29.1.art00038_2