During the development of today's industrial printing technologies traditional press makers and printers gained a number of abilities and competences which will help to extend their scope beyond printed products which only address the human visual sensory nerve.For example, printing an appropriate pattern with an ink which generates on a substrate the functionality electrical conductivity gives the opportunity to print electrical circuitry or antennas for RFIDs. Adding further patterns with functionalities like semi conductivity and electrical insulation opens routes to print e.g. organic field effect transistors OFETs and LEDs.The paper outlines the extension of traditional graphic technologies into new fields of industrial printing and will discusses opportunities, challenges and limitations of industrial printing systems for printing electronic devices.