With the advancement in microprocessors and nano-technologies, non-impact printing has transitioned from analog to digital and is migrating from monochrome to color. The digital color-printing offerings have extended from home and office up to the production- printing segment. Digital color printing technologies have continually evolved in an effort to meet the intense customer demand for lower price per page, greater reliability/image quality, and a broad range of applications. These advances could not have been made without the critical role that xerographic materials have played. Life extensions with the ability to achieve high toner transfer efficiency and clean-ability for photoreceptor and intermediate transfer belt has been an intense focus in this industry. The rapid expansion of chemical toner technologies has enabled new applications and offered new opportunities. This talk reviews the market trends in printing, the technological challenges of meeting the market requirements, and the material developments, which have supported the digital color printing advances.