The death of print media technology has been predicted again and again over the past decades. Due to the rapid development of electronic technologies, printing today seems to be a mature technology leaving hardly any space for innovation despite all digital advancement in this field. However, the possibilities of new polymer electronic materials will dramatically alter this view as they enable the printing of electronics. Printing will evolve from a graphic art to a micro structuring technology. On the one hand, this will result in completely new requirements for printing processes and machines. On the other hand, entirely new growth markets for printed electronics can be envisaged.