The last several years have seen Inkjet printing penetrate and dominate high value added, nicheprinting applications.As industrial inkjet has proven itself in terms of reliability, quality and productivity, it is now ready to move from the Niche to The Mainstream of industrial printing applications.Scitex Corporation and more specifically Scitex Vision is and has been for several years in the forefront of this trend. We would like to share with the audience our experience in penetrating Industrial markets. Specifically we will relate to the challenges presented by the various markets we address and how we go about addressing them from a product / technology point of view as well as from a marketing / business development perspective.We will attempt to address the economic trade offs as viewed by the customers and even project the rate of industrial inkjet penetration solutions we expect in various market segments.