The continued growth in the consumer digital camera market presents significant opportunities for the photo finishing industry to define new and diverse ways to generate revenue from prints and additional related products. One key driver of demand is customization and personalization of products such as 4″x6″ prints with borders and effects and personalized Greeting Cards and Calendars.There are significant challenges in adopting a digital photofinishing workflow that is profitable. At Shutterfly, we have found that the key is automation of the process from ordering to processing through printing and shipping products. Maintaining color consistency on multiple output devices, managing large amounts of image data, and maximizing output performance of printers are necessary requirements to build a cost-effective workflow.