Scitex Digital Printing (SDP), Inc. manufactures high speed digital printers. Recent advancements in technology from SDP have defined a new category of print, Business Color™.Markets and applications of Business Color include Direct Mail, Transactional Documents and Book Printing. Each of these applications have unique opportunities for Business Color printing including high variability of data, elimination of pre-print, and fast job changeover.SDP products such as the Business Color Press with VersaMark® printheads are designed to provide low per page costs at high print volumes of 100% variable documents. SDP has developed modular Business Color printing systems to allow printing businesses to start with monochrome printing and transition their print offerings to include spot and process color. Product modularity also allows press capacity and versatility to increase with increased demand.VersaMark printheads use continuous inkjet technology to print water based inks at 300 x 300 or 300 x 600 dpi. Printheads are 9” wide and can print up to 500 fpm. Paper treatment and coating technologies contribute to improving print quality; a variety of software technologies enable customers to produce documents with Business Color technology.