The printing industry is undergoing a rapid change and transitioning from a craft based business to a service based industry. Traditional offset printing services are becoming a commodity and impacting the margins of the commercial printer.New digital printing solutions are helping commercial printers stay competitive by offering more dynamic ondemand print solutions.This presentation will discuss how new personalized and on-demand print solutions are helping printers expand their services and offer marketers a more powerful print communication solution.The workflow requirements for printing high speed full color variable data will be outlined along with new industry standards.Application case studies will be presented including case studies that demonstrate the increased response rate these personalized print solutions are generating for the client.