Today the plastic card and more precisely the smart card (chip card) market is growing very fast in all segment applications (mobile phone, bank, identity and loyalty,..). This growth comes also with the request from the customer and/or the application to have a customized product in a very large scale of production batches, from few cards to few million cards. We have to combine large volume production with individual personalization that makes the card unique. The analysis of the different card manufacturing processes shows a bottleneck at the printing and graphical personalization stage.Traditional offset printing does not offer to card issuers the opportunity to print multiple card designs in a single run. Other printing technologies are not compatible with an industrial environment in terms of speed and cost. The target for final customers is to have a unique product at a very low cost.This problem is today a difficult reality and the plastic card manufacturers and related suppliers are looking for solutions meeting positively this demand.This document describes the development of an industrial inkjet color printing press for plastic card. The different development steps will be detailed including the customer need, the selected technology and partner, equipment, the print engine development, the technical and economical results in production.