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Volume: 17 | Article ID: art00059_1
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The Opportunity of Digital Color Printing
Christopher J. Payne
  DOI :  10.2352/ISSN.2169-4451.2001.17.1.art00059_1  Published Online :  January 2001
Abstract

2001 will be seen as a pivotal year in the industry growth of digital color printing, and behind that growth will be many new print products and services.Digital color printing is the enabler for new services and higher-value printing. Applications like quick turnaround, short run, Customer Data Management, Web fulfillment, e-commerce, and Customer Relationship Marketing open the doors to closer customer relations.Digital color printing also allows for new one-to-one marketing tools that have been proven more successful than mass market collateral.These applications eliminate cost in the total communication process and provide unique benefits to the print buyer and their end customers. There is great business potential for those companies that understand the new services that digital printing offers.

Journal Title : NIP & Digital Fabrication Conference
Publisher Name : Society of Imaging Science and Technology
Publisher Location : 7003 Kilworth Lane, Springfield, VA 22151, USA
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 DOI 10.2352/ISSN.2169-4451.2001.17.1.art00059_1
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Christopher J. Payne, "The Opportunity of Digital Color Printing"  in Proc. IS&T Int'l Conf. on Digital Printing Technologies (NIP17),  2001,  pp 272 - 274,  https://doi.org/10.2352/ISSN.2169-4451.2001.17.1.art00059_1

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Copyright © Society for Imaging Science and Technology 2001
72010410
NIP & Digital Fabrication Conference
nip digi fabric conf
2169-4451
Society of Imaging Science and Technology
7003 Kilworth Lane, Springfield, VA 22151, USA
2169-4451(20010101)2001:1L.272;1-
nip_v2001n1/splitsection59.xml
/ist/nipdf/2001/00002001/00000001/art00059
Articles
The Opportunity of Digital Color Printing
PayneChristopher J.
01012001
2001
1
272
274
2001
2001 will be seen as a pivotal year in the industry growth of digital color printing, and behind that growth will be many new print products and services.Digital color printing is the enabler for new services and higher-value printing. Applications like quick turnaround, short run, Customer Data Management, Web fulfillment, e-commerce, and Customer Relationship Marketing open the doors to closer customer relations.Digital color printing also allows for new one-to-one marketing tools that have been proven more successful than mass market collateral.These applications eliminate cost in the total communication process and provide unique benefits to the print buyer and their end customers. There is great business potential for those companies that understand the new services that digital printing offers.