The most important visual properties for ink jet printing are color and clarity. With the growing market of ink jet printers for industrial and home use, the importance of print quality has reached new heights. The end user requires that their printer be able to print crisp, clear text as well as high resolution graphics and photographs. The quality of the media must improve to meet the user's expectations. A simple method of improving the print quality can be accomplished by coating the media.There are several coatings available for ink jet to improve print quality. The focus of this paper will be to explain the mechanisms of ink jet coatings and to provide print quality correlation via image analysis. Silica and Calcium Carbonate coated paper will be compared by their respected print qualities.