The difference of physiological interactions with the human of visual media such as softcopy and hardcopy was assessed by using the electroencephalograph. The EEG (Electroencephalograph) of the subjects reading an editorial article with each media were measured. Positive factor (α-EEG and -EEG) and negative factor (β-EEG) were evaluated by the results of analyzing the EEG data. We have found some differences in EEG of three types of human interfaces. Results suggest the effectiveness of the EEG measurement as one of the methods for measuring the physiological interaction between human and visual media.
Hirotaka Watanabe, Makoto Omodani, Yasusuke Takahashi, "Physiological Interaction Between Human And Visual Media: Approach By Measuring Of Human Brain Wave" in Proc. IS&T Int'l Conf. on Digital Printing Technologies (NIP16), 2000, pp 647 - 650, https://doi.org/10.2352/ISSN.2169-4451.2000.16.1.art00057_2