Multipurposing, the reuse of existing publications, is, if possible at all, is not at all simple. Instead of multipurposing existing publications we introduce and discuss a concept based on relationships between types of publications (genre) in terms of production steps. For that purpose we subdivide production into intermediate states and operations as they lead from one intermediate state to the next. In a following step we address some aspects of job tickets and workflows. We analyze the concept in theoretical terms an present some experiments proving the validity of the model under view highlighting the importance of generic description of rules for design of different genre.