With the rapid development of multimedia technology, short video apps have become a common form of entertainment for the elderly. Studies showed that participation in short video apps have positive impact on the elderly. However, research on the elderly’s preference for apps designed for them is limited. In this study, the target subjects — the population in demand for using short video apps — are the elderly aged 55–75 years old and in good health in rural areas of northern Anhui. The two objectives of this study are: (1) to analyze the well-known we-media software related to short videos in China; (2) to investigate and explore the elderly’s demand for short video apps through Kano model questionnaire. The results showed the preference of the elderly for interface design, functional content, interaction mode, and information display. The enhancement of these four qualities in the development and design of we-media will not only provide more positive experience for elderly users, but also ensure the design suitability of we-media for them.