Rapid advances in imaging technology, particularly in the areas of visual effects (VFX) and 360-degree video technology, have the potential to transform the meetings, incentives, conventions and exhibitions (MICE) industry. Technological innovations such as Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) play a crucial role in the development of immersive environments designed to increase attendee engagement and satisfaction. This study examines the implementation of VFX and 360-degree video technologies through interactive digital posters as part of experience trails in the Lüneburg Heath, a well-established leisure region in northern Germany. This paper presents the technological framework and discusses usability in the context of this case study. The use of 360-degree panoramic video and VFX for interactive posters in specially equipped conference rooms, such as the Dortmund conference room at Hotel Park Soltau (Germany), illustrates the potential of these technologies to redefine traditional business event settings. The integration of these technologies offers new opportunities, particularly in using the environment to enhance the event experience and create unique value propositions in an increasingly competitive market. By merging business and leisure elements, the Lüneburg Heath serves as a strategic asset for MICE stakeholders, allowing venues to offer differentiated experiences in line with global trends such as 'bleisure' (business and leisure) travel. While these technologies offer opportunities, challenges such as high initial costs, specialised content production and adaptation to existing event formats need to be addressed. In addition, the study considers the potential of LED walls as a scalable alternative and provides insights into future developments in the implementation of immersive technologies in business events.