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Volume: 35 | Article ID: VDA-398
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Multi-layer visualization for media planning
  DOI :  10.2352/EI.2023.35.1.VDA-398  Published OnlineJanuary 2023
Abstract
Abstract

The paper deals with data visualization for media planning. Media planning database is a collection of heterogeneous content (image/video/graphics, text, data analytics, logical expressions, …) to be aggregated, managed, and displayed together. The main contribution is the multi-layer visualization architecture that allows any type of visualization element to be created in its most appropriate libraries. Such visualization ensures spatio-temporal synchronization of displayed content, as well as the proper evolution with the user interaction. The illustrations are provided on two real (yet anonymized) media plans and show how a complex, 7 steps interaction workflow with the media plan can be dealt with.

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Marina Ljubojevic, Mihai Mitrea, "Multi-layer visualization for media planningin Electronic Imaging,  2023,  pp 398-1 - 398-6,  https://doi.org/10.2352/EI.2023.35.1.VDA-398

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