The race to commercialize self-driving vehicles is in high gear. As carmakers and tech companies focus on creating cameras and sensors with more nuanced capabilities to achieve maximal effectiveness, efficiency, and safety, an interesting paradox has arisen: the human factor has
been dismissed. If fleets of autonomous vehicles are to enter our roadways they must overcome the challenges of scene perception and cognition and be able to understand and interact with us humans. This entails a capacity to deal with the spontaneous, rule breaking, emotional, and improvisatory
characteristics of our behaviors. Essentially, machine intelligence must integrate content identification with context understanding. Bridging the gap between engineering and cognitive science, I argue for the importance of translating insights from human perception and cognition to autonomous
vehicle perception R&D.