Observer preferences in color reproduction have been the center of debate for many years. Through a series of psychophysical experiments we are trying to better understand what observers are evaluating while looking at an image. The first experiment was a survey of observers rating the quality of thirty-seven different image characteristics that relate to the color dimensions of images. The data collected has demonstrated that observer preferences remain relatively constant while judging color attributes between media and for various types of images. Furthermore, it is apparent that the rating of mid-tone image area content and the overall image characteristics are similar. The second experiment is an international rank ordering of image quality. The goal of this experiment is to build colorimetric tolerances on observer preference and determine if cultural biases exist. The preliminary results of the experiment indicate that on average a difference in culture does not demonstrates much difference in preference.