This presentation is concerned with the substrate and how the print process can affect the visual aesthetic. There is a difference between the user who requires a general consistency of image on any paper substrate and the user who has a more subjective approach to the visual appearance of ink on paper. With the introduction of photo enhanced papers and non impact printing processes, there are some implications for the user, which are: the overall visual impact, quality of the image, the relation of ink and paper, surface quality of the paper and the surface quality of ink and paper. Whilst users who require a high turnover print production require a consistency of image, this does not necessarily mean that the image has a high subjective visual quality. By quality we mean, colour resolution, parity to the image on the screen, contrast, colour range, subtlety of tone, continuous tone, good light tone, how it interacts with the paper.The subjective user requires choice beyond the high volume impositions; we aim to demonstrate how the choice of process and paper can create a quality of image, which may more closely represent the creator's intention in the original artwork.