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Volume: 24 | Article ID: art00048
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The Design of a Color
Leslie Harrington
  DOI :  10.2352/ISSN.2169-2629.2017.32.283  Published Online :  November 2016
Abstract

The color of a brand is walked through several phases from initial selection through the final analysis to understand how well it has met the brand needs. Several steps are described: the associated strategic decisions; how to align the color with a product/brand's attributes/voice; what are the customer segmentations and geographical positioning; and trend influences and competitive landscape.

Journal Title : Color and Imaging Conference
Publisher Name : Society for Imaging Science and Technology
Subject Areas :
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 DOI 10.2352/ISSN.2169-2629.2017.32.283
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Leslie Harrington, "The Design of a Color"  in Proc. IS&T 24th Color and Imaging Conf. ,  2016,  https://doi.org/10.2352/ISSN.2169-2629.2017.32.283

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Copyright © Society for Imaging Science and Technology 2016
72010350
Color and Imaging Conference
color imaging conf
2166-9635
Society for Imaging Science and Technology
10.2352/ISSN.2169-2629.2017.32.283
2166-9635(20161107)2016:1L.283;1-
s48.phd
/ist/cic/2016/00002016/00000001/art00048
Articles
The Design of a Color
HarringtonLeslie
07112016
2016
1
283
283
2016
The color of a brand is walked through several phases from initial selection through the final analysis to understand how well it has met the brand needs. Several steps are described: the associated strategic decisions; how to align the color with a product/brand's attributes/voice; what are the customer segmentations and geographical positioning; and trend influences and competitive landscape.