Back to articles
Volume: 24 | Article ID: art00048
The Design of a Color
  DOI :  10.2352/ISSN.2169-2629.2017.32.283  Published OnlineNovember 2016

The color of a brand is walked through several phases from initial selection through the final analysis to understand how well it has met the brand needs. Several steps are described: the associated strategic decisions; how to align the color with a product/brand's attributes/voice; what are the customer segmentations and geographical positioning; and trend influences and competitive landscape.

Subject Areas :
Views 1
Downloads 1
 articleview.views 1
 articleview.downloads 1
  Cite this article 

Leslie Harrington, "The Design of a Colorin Proc. IS&T 24th Color and Imaging Conf. ,  2016,

 Copy citation
  Copyright statement 
Copyright © Society for Imaging Science and Technology 2016
Color and Imaging Conference
color imaging conf
Society for Imaging Science and Technology