Image quality and color appearance have been extensively studied in the past decades, which has resulted in high quality displays. Although research on image quality is still ongoing, most improvements have only marginal effects. A new trend in display technology is emerging that focuses on enhancing the overall visual experience of the user. Two features that have been proven to be effective are the introduction of stereoscopic depth and dynamic surround light. In order to further enhance the user's experience, the atmosphere of the entire room could be adapted to the emotional content of the video. This paper gives a brief overview of research from image quality to the emotional impact of light emitting devices and identifies the research challenges for creating colorful and appealing experiences.