ICC color management was born in the prepress field where hardware and software costs in the thousands of dollars, and consulting fees to match, were acceptable. Its move into the field of photography has required adjustments on both sides.Photographers come from a highly individualistic world where the eye reigns supreme, and decisions are made largely through personal visual discernment. Technical understanding of digital processes such as color management is not a part of their backgrounds or training. Thus photographers are most willing to accept color management when it fits their expectations: simple, easy to use, visually oriented, and affordable.