Over the past twenty-five years a diversity of color display technologies has evolved to support a wide range of applications including television receivers, computer monitors, cell phones, PDAs, automobile dashboards, aircraft instruments, and even in-car and in-flight entertainment systems. In all product categories consumer's expectations for color display performance have grown at a rapid pace, driving the accelerated development of core display technologies along with supporting color control algorithms and image processing methodology. In this keynote address I review the latest advances in color displays in major application markets and focus on those developments which result in enhanced functional color performance and improved image quality.