The researchers investigate how important managing and providing access to dynamic, non-textual media was to institutions that were migrating from one digital asset management system to another. Drawing upon data from a larger survey, the researchers used responses to categorical questions addressing extensibility, content management, and metadata to answer two queries: “Do survey results suggest that institutions are considering dynamic non-textual content when migrating to a new DAMS?” and “What trends or features (developed or added through migrating), identified from survey results, could provide solutions to this problem?” The researchers conclude that while there is an interest in managing and providing access to dynamic content, there seems to be a disconnect between respondent priorities, desired functionality, and system capabilities.