Cornell University Library's Digital Consulting and Production Services (DCAPS) was established in January 2003 to provide a framework for the image creation and management process, including requirements analysis, implementation, assessment, and archiving. Its service infrastructure is considered one of the important elements of the Library's institutional preservation policy for digital image collections. DCAPS aims to meet the needs of a diverse university community with varying needs and expectations. The service framework is based on a business model that brings efficiencies and accountability to the Library's digital content creation operation. Although a systematic and integrated approach to digital collection creation is an effective strategy, it also highlights the challenges in putting digital imaging and archiving standards into practice in a heterogeneous production environment.