Digital watermarking technologies are based on the idea of embedding a data-carrying signal in a semi covert manner in a given host image. Here we describe a new approach in which we render the signal itself as an explicit artistic pattern, thereby hiding the signal in plain sight. This pattern may be used as is, or as a texture layer in another image for various applications. There is an immense variety of signal carrying patterns and we present several examples. We also present some results on the detection robustness of these patterns.