The surface morphology of the printer roller plays a very important role in creating excellent print quality and enhancing the rollers life. In this paper we tried to present how surface roughness, cof, surface tension and surface resistivity impact print quality at various print test conditions. Also, information is presented on a newly developed super sticky non plasticizer based soft polyurethane roller. The data presented here is for Charge roller, Developer roller, Pinch roller and Cleaning Roller.