The question whether information is beyond the technical definition (Shannon) a physical category (It from Bit?) is discussed. If the coding of a system is nearly the same as creating the system (in human culture and in quantum physics alike?), the linkage of meaning and coding is a fascinating task ahead. In examples like hinting in visual information (text/images), content related workflow management in print production, WYKIWYG (what you know is what you get) art interpretation and in approaches towards a pictorial score (emphatic painting and expression recognition) this situation is illustrated.