Digital transformation of commercial print production brings new opportunities including exploitation of embedded sensing and computing power that enable real-time communication during various phases of the production chain, and dynamic reconfiguration of production flow. Simulation based modeling can help to exploit these opportunities at both strategic and operational level. In this paper we report our ongoing work on simulating a print production system. We draw close parallel between print production design and electronic design automation, and model print production system as a network of interconnected, distinct processes. We describe our simulation framework, preliminary results, and validation against queueing network theory.