DRUPA 2008, Dusseldorf, Germany, the largest trade show for printing products worldwide which occurs once every four years using new product introductions as a bench mark to measure digital printing technologies development progress and commercialization potential. Examination and analysis of the two major technology groups, ink jet and electrophotography. Comparisons of products demonstrated in the major categories of digital presses, wide format printing and label presses, will be examined for strengths and weaknesses, concerning processes, substrates, compatability, light fastness, reliability and running cost, concluding with future estimates of projected technology product embodiment potential successes and failures.