Thermal Ink Jet technology is a well-known and accepted printing solution in the office and home printing market. As TIJ technology has evolved over time, new market applications have been discovered. The application of TIJ in these new markets should not be discounted, nor blindly applied. The advantages that TIJ has demonstrated in the desktop printer market can be leveraged and applied to various industrial markets. Thermal Ink Jet can offer higher levels of print quality and reliability at a lower cost than what is available in the industrial market today. This paper steps through some examples where Thermal Ink Jet has been successfully applied in industrial markets where it was not previously believed that TIJ could deliver the performance required.