The future of science is in the hands of our school children and it is becoming increasingly difficult to encourage them to choose the “difficult” science majors when they move on to college. This is despite the expanding needs and opportunities for scientists and the importance of scientific research in solving national and global economic and environmental problems. The opportunities for scientists in imaging and color science are endless. This paper describes an effort to stimulate scientific thinking in students of all ages, introduce them to science in a friendly, practical way, and perhaps inspire a few more to join our field or other areas of science and technology. This effort revolves around a website, <whyiscolor.org>, and printed workbook that aim to answer student questions about color in a way that gently introduces them to the science of color through their natural curiosity.